University of Pittsburgh
Associate professor of business and an expert in consumer behavior for the University of Pittsburgh
PROFILE
Cait Poynor Lamberton
Guest
FROM Cait Poynor Lamberton
Press Play with Madeleine Brand
Creating Need for Products Apple announced a new high-tech watch yesterday, and people who never thought they wanted a watch can’t wait to get their hands on one. How does Apple take something that no one ever thought they wanted, then turn it into something everyone thinks they absolutely need? How do we come to need something that we would have scoffed at a year ago? We look at the psychology of consumer behavior.
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Good Food
Shaking up the USDA, 'The Beef Cookbook' and 'Tartine All Day' Peggy Lowe explains why Trump’s pick for USDA Secretary is rattling rural America. Dario Cecchini talks future plans for Chianti ramen, and Richard Turner shares cuts from “PRIME: The Beef Cookbook.” Writer Matthew Sedacca looks at the controversy behind liquid smoke. Jonathan Gold tries Chengdu-style dishes, and Elisabeth Prueitt of Tartine fills us in on the latest. Plus, chef Michael Beckman shares a recipe for cactus confit.
Press Play with Madeleine Brand
Accusations of lying fly between James Comey and White House During his testimony Thursday, former FBI Director James Comey accused President Trump and other White House officials of lying when they said the FBI was in disarray and its staff had lost confidence in him. President Trump’s lawyer said Comey was wrong -- that the president never asked for his loyalty, and never asked him to back off the investigation into former NSA director Michael Flynn.
Bookworm
George Saunders: Lincoln in the Bardo (Part I) Lincoln in the Bardo dramatizes a grieving President Lincoln as he visits the grave of his beloved son Willie, who died at age eleven. In the novel, the buried dead believe they're not dead -- "they're sick and refer to their coffins as "sick boxes."