University of Pittsburgh
Associate professor of business and an expert in consumer behavior for the University of Pittsburgh
PROFILE
Cait Poynor Lamberton
Guest
FROM Cait Poynor Lamberton
Press Play with Madeleine Brand
Creating Need for Products Apple announced a new high-tech watch yesterday, and people who never thought they wanted a watch can’t wait to get their hands on one. How does Apple take something that no one ever thought they wanted, then turn it into something everyone thinks they absolutely need? How do we come to need something that we would have scoffed at a year ago? We look at the psychology of consumer behavior.
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The Treatment
Hua Hsu: A Floating Chinaman Author Hua Hsu stops by to discuss his book A Floating Chinaman, recounting the life of 1930's actor/writer H.T. Tsiang and his struggles entering the American literary world.
Press Play with Madeleine Brand
How do Trump supporters feel about the Paris Accord? Globally and around the U.S., there are strong opinions whether or not the Paris Climate Accord is a good idea. The American exit is either a horrifying abdication of American leadership or a forceful and long overdue statement about U.S. sovereignty.
Design and Architecture
Securing Public Spaces, Super Wealthy Asians Vehicles are increasingly being used as weapons, as seen in the London Bridge attack over the weekend and in New York’s Times Square last month. The Compton-based company Calpipe is designing security bollards to help make public spaces safer. And novelist Kevin Kwan satirizes the “crazy rich” Asian jet set and their luxurious tastes in his latest book, “Rich People Problems.”
Press Play with Madeleine Brand
Why is Trump so behind on filling staff jobs, establishing concrete policies? Yesterday Donald Trump signed a “decision memo” to revamp the air traffic control system. But there was little legislative detail in the plan. There’s not much to other splashy announcements from the White House, including tax cuts and the arms deal with Saudi Arabia. And hundreds of positions are unfilled in federal agencies.