Cait Poynor Lamberton

University of Pittsburgh

Guest

Associate professor of business and an expert in consumer behavior for the University of Pittsburgh

Cait Poynor Lamberton on KCRW

Apple announced a new high-tech watch yesterday, and people who never thought they wanted a watch can’t wait to get their hands on one.

Creating Need for Products

Apple announced a new high-tech watch yesterday, and people who never thought they wanted a watch can’t wait to get their hands on one.

from Press Play with Madeleine Brand

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