University of Pittsburgh
Associate professor of business and an expert in consumer behavior for the University of Pittsburgh
PROFILE
Cait Poynor Lamberton
Guest
FROM Cait Poynor Lamberton
Press Play with Madeleine Brand
Creating Need for Products Apple announced a new high-tech watch yesterday, and people who never thought they wanted a watch can’t wait to get their hands on one. How does Apple take something that no one ever thought they wanted, then turn it into something everyone thinks they absolutely need? How do we come to need something that we would have scoffed at a year ago? We look at the psychology of consumer behavior.
Recommended
Bookworm
Claudio Magris: Blameless In Claudio Magris' Blameless, a museum of the implements of war and destruction is created to inspire peace. But this conversation is not just about war and peace.
Press Play with Madeleine Brand
Previewing James Comey's blockbuster testimony Former FBI director James Comey testifies Thursday in front of the Senate Intelligence Committee, but his opening statement has been released. In it, he says he felt pressured by Donald Trump to declare loyalty to him and publicly clear him of any wrongdoing in the Russia investigation.
Press Play with Madeleine Brand
Why did Jared Kushner want a back channel with Russians? News broke Friday that President Trump’s son-in-law and senior advisor, Jared Kushner, tried setting up a back channel between the Trump transition team and the Russian government. What are the consequences for Kushner, President Trump, and the investigation into Russian meddling?
Good Food
Shaking up the USDA, 'The Beef Cookbook' and 'Tartine All Day' Peggy Lowe explains why Trump’s pick for USDA Secretary is rattling rural America. Dario Cecchini talks future plans for Chianti ramen, and Richard Turner shares cuts from “PRIME: The Beef Cookbook.” Writer Matthew Sedacca looks at the controversy behind liquid smoke. Jonathan Gold tries Chengdu-style dishes, and Elisabeth Prueitt of Tartine fills us in on the latest. Plus, chef Michael Beckman shares a recipe for cactus confit.