Craig Karpel

Karpel Group

Guest

Owner and president of the Karpel Group, a marketing firm specializing in outreach to the LGBT (lesbian, gay, bisexual and transgender) community

Craig Karpel on KCRW

Hollywood studios make use of specialty marketing firms to reach a variety of niche audiences. We look at the case studies of Magic Mike and The Blind Side.

Marketing Movies to Christians and Gays

Hollywood studios make use of specialty marketing firms to reach a variety of niche audiences. We look at the case studies of Magic Mike and The Blind Side.

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