Dan Ariely

James B. Duke Professor of Behavioral Economics at Duke University; author of Predictably Irrational: The Hidden Forces That Shape Our Decisions, em>The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home and Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles, his latest project is (Dis) Honesty – The Truth about Lies, a documentary feature film that explores the human tendency to be dishonest