Owner of Fedora Primo
Owner of Fedora Primo, a hat shop based in Santa Monica, California
PROFILE
Frank Strauss
Guest
FROM Frank Strauss
Design and Architecture
Hats Are Turning Heads Again It used to be that nobody went bareheaded; now most people do. But hats are making a comeback. And one reason for that might be Philip Treacy. He is the designer and hand-maker of extraordinary headgear for the likes of Lady Gaga and members of the Royal family. The Irish-born designer was in Los Angeles last week for Britweek, and Frances caught up with him at a party at the new Christopher Guy showroom in West Hollywood. Treacy, who grew up in a large Irish family, says Hollywood was his primary influence. Treacy mentions that ten years ago Americans thought the very notion of hat design was odd. Now he says, not so much. This dovetails with the experience of Frank Strauss, who back in 2000 came up with the idea of opening a hat store. Frances visited him at Fedora Primo, on Pier Avenue in Ocean Park, Santa Monica. Frank Strauss, owner of Fedora Primo; photo by Bennett Stein Fedora Primo in Santa Monica; photo by Bennett Stein Top image: Hat by Philip Treacy
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