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Geoff Wardle Guest
Geoff Wardle

ArtCenter College of Design

Executive Director, Graduate Transportation Systems and Design, ArtCenter College of Design in Pasadena, California and co-founder of Urban Systems Labs

FROM Geoff Wardle

Design and Architecture

An electric Jaguar fit for a prince Prince Harry and Meghan Markle, the Duke and Duchess of Sussex, looked stunning, but how about their Jaguar? Following their marriage on Saturday the newlyweds stepped into a silver-blue 1968 Jaguar E-Type that glided off, without making any sound at all -- because it’s electric. This was a vintage Jaguar restored and converted to e-power, a model launched in 2017 and called the E-type Concept Zero. The adapted car has a state-of-the-art powertrain, modified instrumentation and facia, LED headlights and a 40kWh battery that can achieve around 170 miles on a single charge. It can race from 0-62 mph in just 5.5 seconds, topping the original E-type by about one second. So could this be the answer for those who love yesterday’s automobile styling but want to meet today’s energy concerns? Geoff Wardle is Executive Director of Graduate Transportation Systems and Design at ArtCenter College of Design. He joins DnA to explain why this converted classic made sense for Jaguar and for royals, and how any vintage automobile (including American muscle cars) can be electrified in the same way -- depending on how much you have to spend. “If you've got an old clunker you could probably convert it into an electric, battery electric vehicle for between five and fifteen thousand dollars. But it probably wouldn't go very far before it started to spark,” Wardle said. The conversion of the royal Jaguar is reported to have cost around $400,000. What about the sound of power however? Knowing that revving up the engine is part of the pleasure of driving a sports car, car companies, says Wardle, now add artificial noise into the cabin or to the exhaust system to make e-cars sound sportier. So is the next stop an autonomous E-type? Wardle says that while he could imagine enjoying driving an electrified E-type Jaguar, “why would I want to drive a sports car without driving it? The whole point of sports cars is for the driving experience.” The newly married Duke and Duchess of Sussex, Meghan Markle and Prince Harry, leaving Windsor Castle after their wedding in a silver-blue 1968 Jaguar E- Type Concept Zero. Photo courtesy of Kensington Palace twitter.

6 MIN, 45 SEC May 22, 2018

Design and Architecture

Will China Define the Cars of This Century? 20 years ago, almost nobody drove a car in China. Now it is the world’s biggest car market, and is turning itself into the biggest manufacturer of homespun cars.  Build Your Dreams is a China-U.S. company that started life a few years ago as a manufacturer of batteries, for cell phones and flashlights, and then for cars. You won’t find its electric E6 at your local showroom; instead BYD will sell its cars and shuttle buses in fleets to companies like Hertz where they can install their charging stations. Eventually, the company may manufacture cars and batteries in the U.S. but meanwhile has opened an office of around 20 people in downtown Los Angeles. As director of Advanced Mobility Research at Art Center College Of Design in Pasadena, Geoff Wardle has been tracking the Chinese car industry. He explains that even though China is quickly acquiring technology, to get design savvy they still have to venture overseas. China’s future auto industry is actually being shaped in Art Center's transportation design studio. Frances speaks with Chao Feng, a 26-year-old Beijing native and the first student from Mainland China to attend Art Center's Department of Automotive Design. He explains how China became so car-crazed and why some Chinese schools are now starting their own auto design departments. Build Your Dreams EBus concept being used in a Hertz fleet An Acura concept car that Chao Feng is designing at Art Center's transportation design department Sketches and models for a car concept Chao Feng was asked to design for the Chinese government The car Feng designed was inspired by the yin yang symbol, prevalent in Chinese culture

16 MIN, 53 SEC Nov 15, 2011



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