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Technology Reporter for Advertising Age.
Technology Reporter for Advertising Age.
PROFILE
George Slefo
Guest
FROM George Slefo
Press Play with Madeleine Brand
Automated Customer Service Many of us dread making a customer service phone call. In response, companies have turned to interactive voice response systems — IVRs — to handle customer inquiries, save money, and simplify things. But automated customer service systems are increasingly complicated. Too often, they’re ineffective. Now some companies are trying to change the dynamic and let the customer dictate the terms of the service call.
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Good Food
Shaking up the USDA, 'The Beef Cookbook' and 'Tartine All Day' Peggy Lowe explains why Trump’s pick for USDA Secretary is rattling rural America. Dario Cecchini talks future plans for Chianti ramen, and Richard Turner shares cuts from “PRIME: The Beef Cookbook.” Writer Matthew Sedacca looks at the controversy behind liquid smoke. Jonathan Gold tries Chengdu-style dishes, and Elisabeth Prueitt of Tartine fills us in on the latest. Plus, chef Michael Beckman shares a recipe for cactus confit.
Bookworm
Claudio Magris: Blameless In Claudio Magris' Blameless, a museum of the implements of war and destruction is created to inspire peace. But this conversation is not just about war and peace.
Press Play with Madeleine Brand
What did Trump accomplish on his first trip abroad? President Trump is wrapping up his Mideast and European tour. We find out what he has accomplished -- good and bad -- and look at what he faces when he comes home.
Press Play with Madeleine Brand
Why did Jared Kushner want a back channel with Russians? News broke Friday that President Trump’s son-in-law and senior advisor, Jared Kushner, tried setting up a back channel between the Trump transition team and the Russian government. What are the consequences for Kushner, President Trump, and the investigation into Russian meddling?