Brigham Young University
Professor of rhetoric at Brigham Young University, who has advised the Mormon Church on its digital outreach efforts
PROFILE
Gideon Burton
Guest
FROM Gideon Burton
Press Play with Madeleine Brand
Mormons Knocking on Digital Doors Less than a year ago, the LDS Church had very strict rules prohibiting its missionaries from spending much time online. Mormon leaders believed that the temptations of the internet would distract the young men and women from God’s work. These days, things couldn’t be more different. After a policy change last June, missionaries are now using social media, chat rooms and Skype to bring more people into the fold. And it's working, big time.
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