author, 'Whatever Happened to the Metric System?'
Author of Whatever Happened to the Metric System?: How America Kept Its Feet
PROFILE
John Bemelmans Marciano
Guest
FROM John Bemelmans Marciano
Press Play with Madeleine Brand
Whatever Happened to the Metric System? Back in the 1970s, there was a huge national campaign to convert the U.S. to the metric system. Teachers handed out buttons that said “Take me to your Liter” and middle school students used new rulers and tried to wrap our heads around the simple task of counting by tens. And then, just like that, it all went away. Why?
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The Treatment
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