John Deighton

professor at the Harvard Business School

Guest

John Deighton is the Harold M. Brierley Professor of Business Administration at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He initiated and has led the HBS Executive Education program in digital marketing and taught the elective MBA course, Digital Marketing Strategy.

John Deighton on KCRW

Uber is testing online delivery and offering a motley list of items in the DC area. But they’re not the only one.

Ordering In

Uber is testing online delivery and offering a motley list of items in the DC area. But they’re not the only one.

from Press Play with Madeleine Brand

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