John Deighton

professor at the Harvard Business School

Guest

John Deighton is the Harold M. Brierley Professor of Business Administration at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He initiated and has led the HBS Executive Education program in digital marketing and taught the elective MBA course, Digital Marketing Strategy.

John Deighton on KCRW

Uber is testing online delivery and offering a motley list of items in the DC area. But they’re not the only one.

Ordering In

Uber is testing online delivery and offering a motley list of items in the DC area. But they’re not the only one.

from Press Play with Madeleine Brand

More from KCRW

David Lynch Theater Presents: Weather Report for January 20, 2022.

In "Who We Are: A Chronicle of Racism in America," the documentary filmmakers Emily Kunstler and Sarah Kunstler conjure with surprising concepts--including the weight of cotton--to…

from Film Reviews

Columnist Joe Mathews channels Plato and Jonathan Swift as he proposes universal orphanhood to be a straight path to societal equity in California.

from Zócalo's Connecting California

In part two of KCRW's conversation with Bradley Cooper, he gets real about his anxieties around the future of the industry.

from The Business

Panelists discuss how inflation is affecting consumers and lawmakers, and former congresswoman Jane Harman looks at voting rights and how to prevent Russia from invading Ukraine.

from Left, Right & Center

COVID-19 ushered in a wave of changes, and for some, that meant a change of address, as Californians looked to new places for different opportunities.

from KCRW Features

Fresh off releasing “Daydream Nation,” Sonic Youth stopped by KCRW to discuss Thurston Moore’s association with Glenn Branca, the band’s philosophy on good (and bad) reviews, and what Kim Gordon calls “the urban thrash thing.”

from Bent by Nature

"Lunana: A Yak In the Classroom" is Bhutan's international-feature entry for the Oscars.

from Film Reviews

David Lynch Theater Presents: Weather Report for January 14, 2022.