Berklee College of Music
Associate professor at Berklee College of Music in Boston
PROFILE
Jon Aldrich
FROM Jon Aldrich
Press Play with Madeleine Brand
What Ever Happened to the Jingle? “Foodmaxx, take it to the max, to maximize your shopping power food max...” Recognize that commercial? It’s one of a handful of jingles that remain in today’s mainstream consumer culture. Jingles were wildly popular in television commercials from the 1960s to the 1980s. Almost every commercial – from Pepsi, to Burger King, to Coke – seemed to have its own tune that would then get stuck in consumers’ heads. We find out what’s happened to the iconic jingle.
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Design and Architecture
Securing Public Spaces, Super Wealthy Asians Vehicles are increasingly being used as weapons, as seen in the London Bridge attack over the weekend and in New York’s Times Square last month. The Compton-based company Calpipe is designing security bollards to help make public spaces safer. And novelist Kevin Kwan satirizes the “crazy rich” Asian jet set and their luxurious tastes in his latest book, “Rich People Problems.”
Press Play with Madeleine Brand
Accusations of lying fly between James Comey and White House During his testimony Thursday, former FBI Director James Comey accused President Trump and other White House officials of lying when they said the FBI was in disarray and its staff had lost confidence in him. President Trump’s lawyer said Comey was wrong -- that the president never asked for his loyalty, and never asked him to back off the investigation into former NSA director Michael Flynn.
Press Play with Madeleine Brand
Why is Trump so behind on filling staff jobs, establishing concrete policies? Yesterday Donald Trump signed a “decision memo” to revamp the air traffic control system. But there was little legislative detail in the plan. There’s not much to other splashy announcements from the White House, including tax cuts and the arms deal with Saudi Arabia. And hundreds of positions are unfilled in federal agencies.