Berklee College of Music
Associate professor at Berklee College of Music in Boston
PROFILE
Jon Aldrich
FROM Jon Aldrich
Press Play with Madeleine Brand
What Ever Happened to the Jingle? “Foodmaxx, take it to the max, to maximize your shopping power food max...” Recognize that commercial? It’s one of a handful of jingles that remain in today’s mainstream consumer culture. Jingles were wildly popular in television commercials from the 1960s to the 1980s. Almost every commercial – from Pepsi, to Burger King, to Coke – seemed to have its own tune that would then get stuck in consumers’ heads. We find out what’s happened to the iconic jingle.
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Opening the Curtain
Breaking free from Shakespeare's Ghetto What if “The Merchant of Venice” were told from Shylock’s daughter’s perspective? That’s the conceit behind Sarah Mantell’s play “Everything that never happened”.
Press Play with Madeleine Brand
Drawing new attention to vulnerable animals through photography Joel Sartore takes simple, intimate photographs of vulnerable animals in a studio. He hopes the images will give people a new perspective on what we could lose if the animals go extinct. He’s shot more than 8000 portraits as part of his Photo Ark.