FROM Jonathan Bock
Marketing Movies to Christians and Gays Hollywood studios make use of specialty marketing firms to reach a variety of niche audiences. We look at the case studies of Magic Mike and The Blind Side. Craig Karpel of the Karpel Group increased awareness for Magic Mike in the gay community through street teams and boys' nights out events at clubs, while Jonathan Bock of Grace Hill Media promoted The Blind Side by creating sermon outlines complete with clips of the movie for pastors to preach from in church.
Lead poisoning hits LA County It’s been three years since the lead crisis in Flint, Michigan began. Flint residents are still drinking bottled water. In LA County, there are areas with even higher rates of lead contamination, and in places you wouldn’t expect, like wealthy San Marino.
Elif Batuman: The Idiot Selin, the heroine of Batuman’s autobiographical first novel, The Idiot, is an 18-year-old Harvard freshman of Turkish-American descent. Set in 1995, the novel observes the rise of internet culture.
What's at stake if Hollywood writers strike? Writers in Hollywood just finished voting yay or nay to go on strike. The vote is expected to be in favor, but that doesn’t necessarily mean they’ll walk off the job. We get the details and look at the effects of the last strike.