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Washington Post
Reporter for the Style section of the Washington Post
PROFILE
Karen Heller
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FROM Karen Heller
To the Point
The Luxury Cachet of… Detroit? “Made in the USA” sells these days, but “Made in Detroit” may sell even better. That’s the lesson of Shinola — based in a city famous for decay and depopulation — but selling luxury products to upscale consumers in places like Palm Beach and Beverly Hills. Late last month we spoke with Karen Heller, who covers business and style for the Washington Post . She updated us on the 'luxury cachet' of Detroit.
To the Point
The Luxury Cachet of… Detroit? “Made in the USA” sells these days, but “Made in Detroit” may sell even better. That’s the lesson of Shinola — based in a city famous for decay and depopulation — but selling luxury products to upscale consumers in places like Palm Beach and Beverly Hills. Karen Heller covers business and style for the Washington Post .
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