UC Riverside
Public policy professor at UC Riverside
PROFILE
Ken Baerenklau
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FROM Ken Baerenklau
Press Play with Madeleine Brand
Getting People to Save Water: What Works? A new poll out today found two-thirds of Californians support mandatory water cuts -- IN THEORY. But, more than 4 out of 10 homeowners say they can’t cut back. So what would it take to close the gap between what you should be doing and what you’re actually doing? Higher water rates? Fining? Public shaming? Positive reinforcement?
Recommended
Design and Architecture
Preparing LA buildings for the Big One On January 17, 1994, Angelenos were awoken at around 4:30 am by the earth shaking beneath us. The Northridge earthquake and its aftershocks killed 57 people, injured thousands, and toppled and damaged tens of thousands of buildings.