Kevin Goetz

Kevin Goetz

Author and founder of Screen Engine/ASI

Kevin Goetz on KCRW

There’s a part of the filmmaking process that rarely gets discussed yet often determines if a movie is a flop of a hit: the audience focus group.

How test audiences shaped the movies we love

There’s a part of the filmmaking process that rarely gets discussed yet often determines if a movie is a flop of a hit: the audience focus group.

from Greater LA

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