Kevin Goetz

Kevin Goetz

Author and founder of Screen Engine/ASI

Kevin Goetz on KCRW

Veteran film strategist Kevin Goetz sheds light on the science and art behind gauging the reactions of movie-goers to forthcoming films.

Ever wonder who’s behind all those movie test screenings?

Veteran film strategist Kevin Goetz sheds light on the science and art behind gauging the reactions of movie-goers to forthcoming films.

from The Business

There’s a part of the filmmaking process that rarely gets discussed yet often determines if a movie is a flop of a hit: the audience focus group.

How test audiences shaped the movies we love

There’s a part of the filmmaking process that rarely gets discussed yet often determines if a movie is a flop of a hit: the audience focus group.

from Greater LA

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