SB Nation’s MMA Fighting
PROFILE
Marc Raimondi
Guest
FROM Marc Raimondi
Press Play with Madeleine Brand
UFC sold for $4 billion The world’s biggest mixed martial arts organization has just been sold for $4 billion. Ultimate Fighting Championship will now be owned by a big money consortium led by Hollywood mega-agency WME-IMG. UFC was last sold for $2 million just 15 years ago. So, how did such a young sport get so big so fast?
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