Michael Hodgson

Graphic Designer and Principal of Ph.D, A Design Office

Guest

Graphic designer and principal of Ph.D, A Design Office, based in Santa Monica, California, and author of the book Recycling & Redesigning Logos

Michael Hodgson on KCRW

The "new" Gap logo, designed by Laird + Partners  
 On October 5, clothing company  Gap  quietly unveiled a new logo, the first change to the logo in 20 years. Consumers didn't seem…

When Is a Logo a No-Go?

The "new" Gap logo, designed by Laird + Partners  On October 5, clothing company Gap quietly unveiled a new logo, the first change to the logo in 20 years. Consumers didn't seem…

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