FROM Michael Hodgson
When Is a Logo a No-Go? The "new" Gap logo, designed by Laird + Partners On October 5, clothing company Gap quietly unveiled a new logo, the first change to the logo in 20 years. Consumers didn't seem to like it, taking to Facebook and Twitter to express their dislike, and design publications picked up on the outrage , giving the logo flap names like Gapgate . After announcing they were actually launching a contest to create additional logos , less than a week later, Gap retracted the logo and the contest, saying it was sticking with the 20-year-old logo instead. What happened? Frances talks with branding consultant Sasha Strauss about whether or not logos really do impact consumer behavior, and how important logos are to a brand's overall personality. Then, graphic designer Michael Hodgson talks about what makes a successful logo and walks us through some recent logo refreshes that worked. The new Coca-Cola logo, reconceived by Turner Duckworth
Elif Batuman: The Idiot Selin, the heroine of Batuman’s autobiographical first novel, The Idiot, is an 18-year-old Harvard freshman of Turkish-American descent. Set in 1995, the novel observes the rise of internet culture.
States allowed to strip federal funds from abortion clinics President Trump signed the law allowing states to block federal funding to family planning clinics that offer abortions. Critics say this could potentially devastate the health care network that low-income women rely on for birth control and other reproductive care.
Symbols of protest, lighting up EDM festivals The Women's March made a huge impact, in part because of its widely worn pink knitted "pussyhat." Does the March for Science need its own unifying symbol? Lighting designer Steve Lieberman is "the man behind the lights" for the country's leading electronic music festivals and nightclubs. He talks about his early experiences with rave culture, and what it takes to spark the excitement of today's EDM fans.
Lead poisoning hits LA County It’s been three years since the lead crisis in Flint, Michigan began. Flint residents are still drinking bottled water. In LA County, there are areas with even higher rates of lead contamination, and in places you wouldn’t expect, like wealthy San Marino.