Peter De Lorenzo

AutoExtremist.com

Guest

Founder and publisher at AutoExtremist.com, which covers the automotive industry, marketing and product development; author of The United States of Toyota: How Detroit Squandered Its Legacy and Enabled Toyota to Become America's Car Company; former automotive advertising executive

Peter De Lorenzo on KCRW

Facebook 's share price for tomorrow's initial public offering will be $38. One close observer calls the IPO a "touchstone cultural moment."

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Toyota's Total Recall

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After reported links to 19 deaths and many injuries, Toyota recalled almost 8 million cars for safety problems with floor mats and sticky accelerators .

Toyota's Total Recall

After reported links to 19 deaths and many injuries, Toyota recalled almost 8 million cars for safety problems with floor mats and sticky accelerators .

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