PROFILE
FROM Rich Greenfield
TV (Not) Everywhere If you say you’re “watching TV”--that could mean a lot of things. Maybe you’re watching a series as it airs. Maybe you’ve recorded a show and you’re catching up by way of your DVR. Maybe you’re streaming Netflix on your television. Or maybe you’re using an app to watch “television” on your phone or tablet. These multiple ways to get at content are part of the concept behind what media companies call “TV everywhere.” The idea is that you--the customer--should be able to get at shows you have paid to watch--generally through your cable bill--either on your TV or other screens, whenever you like. Media analyst Rich Greenfield recently wrote on his blog about what happened when he tried it out. The results? Not great. Greenfield also weighs in on Rupert Murdoch’s bid for Time Warner.
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