General Manager, Raul R. Rodriguez Design, Inc.
General manager of Raul R. Rodriguez Design, Inc., a design firm based in Los Angeles, California
PROFILE
Robert Cash
Guest
FROM Robert Cash
Design and Architecture
The Passion Behind the Rose Parade The Rose Parade has been rolling through the streets of Pasadena for an astounding 122 years. But rather than wither under the onslaught of competing entertainments, it has bloomed into a massive event, uniting thousands of designers and volunteers in the annual creation of the floats. DnA talks to veteran float designer Raul Rodriguez, his manager Robert Cash, floral director Jim Hynd and others about the passionate commitment and collective design process behind the New Year’s Day floral spectacle. Discover float, designed by Raul Rodriguez, before flowers are added Volunteers at work on Fiesta Parade Floats City of Torrance float, designed by Raul Rodriguez, before flowers are added
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