PROFILE
FROM Rosie Spinks
What is ASMR and why is it catching on? Have you ever heard a sound that made your body tingle or relax? Some YouTube videos are trying to accomplish that. The videos show people whispering, brushing their hair, tapping on furniture, gently chewing things. These sounds are part of ASMR: Autonomous Sensory Meridian Response. This internet subculture is getting increasingly mainstream.
How real are life coaches on Instagram? Shudu Gram has almost 70,000 Instagram followers, and an association with Rihanna’s cosmetics line. But Shudu Gram is a digital fake, which encapsulates the whole problem with Instagram influencers. How real are they, and how real is their advice -- whether it be for makeup tips, detox, or mental health care?
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