Samuel West

Museum of Failure

Guest

Licensed clinical psychologist Samuel West  is the curator of the Museum of Failure.

Samuel West on KCRW

Ford overhyped the Edsel when it was introduced in 1957. Customers thought it was ugly and overpriced, and the name became synonymous with corporate failure.

The Museum of Failure

Ford overhyped the Edsel when it was introduced in 1957. Customers thought it was ugly and overpriced, and the name became synonymous with corporate failure.

from Design and Architecture

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