Santiago Pozo

CEO of the Arenas Group

Guest

CEO of Arenas Group, a firm specializing in marketing to the American Hispanic community, which has also produced movies such as 2002's Empire

Santiago Pozo on KCRW

America's 40 million Latinos are avid movie-goers, DVD buyers and TV watchers, so why doesn't Hollywood seem to care?  Plus, the Dixie Chicks get Dixiechicked!

Forty Million Latinos; Getting Dixiechicked

America's 40 million Latinos are avid movie-goers, DVD buyers and TV watchers, so why doesn't Hollywood seem to care?  Plus, the Dixie Chicks get Dixiechicked!

from The Business

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