PROFILE
FROM Seth Stevenson
When Political Ads Go Wrong Ads are usually part of any respectable campaign of dirty tricks. But sometimes, the ads play dirty tricks on the candidates. For instance, early this year, Marco Rubio was running an ad with a very America-specific message, but the skyline featured in it is actually in Vancouver, Canada. This is a prime example of the dangers of using stock footage in a campaign ad. What else has gone wrong?
How do our Superheroes define us? Kids and delayed adolescents aren’t the only Americans drawn to Superheroes in comic books and multiplex theaters. Serious scholars are studying the mythological archetypes that get contemporary audiences to spend so much money. Out of all the available archetypes, which ones are going out of style—and who’s most likely to make a comeback? Students of cultural archetypes say that superheroes rise and fall in popularity according to the needs of their times. Batman’s been very big since September 11th—the angry avenger who’s willing to bend the rules in order to get things done. Is it time for a change? Options include the empowered underdog, like Spiderman. Or the Trickster represented by Iron Man. Is Superman just two squeaky clean for a comeback? What mythology will most appeal to American audiences in an era of economic uncertainty and political polarization?
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