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Forrester Research
Vice President and principal analyst at Forrester Research, a technology research company based in Cambridge, Massachusetts. Former director of marketing at Saks Fifth Avenue
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Sucharita Mulpuru
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FROM Sucharita Mulpuru
To the Point
Amazon Outrages Brick and Mortar Stores with New Price Comparison App Amazon has a new, smart-phone strategy for competitive pricing. Traditional stores are outraged. Starting tomorrow, the online retailer is offering discounts to shoppers who use its smart-phone app to scan bar codes in brick and mortar stores and then buy the products from Amazon. Is all fair in love, war and retail?
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