Advertising Industry Reporter, Wall Street Journal
Advertising industry reporter for the Wall Street Journal
PROFILE
Suzanne Vranica
Guest
FROM Suzanne Vranica
To the Point
SuperBowl Ad Madness at $3 Million and 30 Seconds On Sunday, the Pittsburgh Steelers will play the Arizona Cardinals in this year's SuperBowl . Viewership may be lower than usual but, despite the failing economy, advertising will cost more than ever, up to $3 million for 30 seconds of airtime. One 90-second spot will be in 3-D . FedEx and General Motors have dropped out of this year's bowl, but Denny's restaurants and Pedigree dog food will be there for the first time, and the game is a sellout for advertisers. Suzanne Vranica reports on the ad industry for the Wall Street Journal .
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