Advertising Industry Reporter, Wall Street Journal
Advertising industry reporter for the Wall Street Journal
PROFILE
Suzanne Vranica
Guest
FROM Suzanne Vranica
To the Point
SuperBowl Ad Madness at $3 Million and 30 Seconds On Sunday, the Pittsburgh Steelers will play the Arizona Cardinals in this year's SuperBowl . Viewership may be lower than usual but, despite the failing economy, advertising will cost more than ever, up to $3 million for 30 seconds of airtime. One 90-second spot will be in 3-D . FedEx and General Motors have dropped out of this year's bowl, but Denny's restaurants and Pedigree dog food will be there for the first time, and the game is a sellout for advertisers. Suzanne Vranica reports on the ad industry for the Wall Street Journal .
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To the Point
The longest US war: Will Trump send more troops to Afghanistan? The Trump White House is divided over the Pentagon's request for more troops in Afghanistan—where the US has been fighting for the past 16 years. Is there a formula -- either for "victory" or a political settlement? Is there an end in sight for America's longest war?
To the Point
Terrorism and tweets, hate speech and murder Just days before an election, Britain is coping with a rash of deadly terrorism, and Prime Minister Theresa May is on the defensive. And again today, President Trump has tweeted criticism of the Mayor of London. Later, a double murder in Portland, Oregon has revealed the ugly past of a supposedly “progressive” city. One immediate question: is “hate speech” protected by the First Amendment?