Theodore Gioia

writes about music, literature and popular culture

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Theodore Gioia on KCRW

You might think classical music sounds nice, but it’s actually effective in driving people away. One Burger King in San Francisco is constantly playing Vivaldi, Bach, and Mozart.

Want to shoo some people away? Maybe play classical music

You might think classical music sounds nice, but it’s actually effective in driving people away. One Burger King in San Francisco is constantly playing Vivaldi, Bach, and Mozart.

from Press Play with Madeleine Brand

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