Northwestern University
Tim Calkins is a professor of marketing at Northwestern University's Kellogg School of Management.
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Tim Calkins
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FROM Tim Calkins
Design and Architecture
Trump's 'American Idea' hotel chain As foreign dignitaries patronize Trump hotels, the president is being sued for violating the Constitution's Emoluments Clause. But that's not stopping the Trump Organization from launching new hotels. Donald Trump, Jr. at a campaign stop at Iowa State on November 1, 2016 Photo by Max Goldberg Last week they announced a new three-star hotel chain called American Idea. The Trump children were reportedly inspired by folks they met in small towns on the campaign trail. The first franchisee is Chawla Hotels in Mississippi, which already owns Holiday Inns and Comfort Inns. They plan to retrofit three existing properties. American Idea hotels are expected to feature decor and artifacts that celebrate American culture and American manufacturing. But they won't bear the Trump name. Why not? And how does Trump advance a brand that's become polarizing? We hear from a marketing expert who has studied the Trump brand.
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Press Play with Madeleine Brand
Trump says goodbye Paris Accord: What does it mean for U.S. and the planet? President Donald Trump announced Thursday that the U.S. will withdraw from the Paris Climate Accord, the landmark international agreement to limit greenhouse gas emissions. Trump was to renegotiate a new deal, but will that happen?
The Business
Revisiting showrunner Steven Bochco on his memoir Steven Bochco, the writer-producer behind record-breaking Emmy winners Hill Street Blues, LA Law and NYPD Blue, fought battles with everyone from out-of-control actors to network censors in his long career. He isn’t afraid to tell those tales in his memoir, Truth Is a Total Defense. This week we revisit the conversation where he shared some of his favorite stories with us.
Design and Architecture
Securing Public Spaces, Super Wealthy Asians Vehicles are increasingly being used as weapons, as seen in the London Bridge attack over the weekend and in New York’s Times Square last month. The Compton-based company Calpipe is designing security bollards to help make public spaces safer. And novelist Kevin Kwan satirizes the “crazy rich” Asian jet set and their luxurious tastes in his latest book, “Rich People Problems.”