Sonic Society


Planned giving is an opportunity to leave money or assets to a nonprofit upon one's passing, or a way to invest money so that the donor receives benefits during their lifetime and then bequeaths the remaining funds to the nonprofit.  There are several planned giving vehicles that are easy to establish.

Making a planned gift to KCRW, a 501 (c) 3 organization, is a simple way to ensure a thriving future for public radio and all that it represents.  You can name KCRW as a beneficiary of your will, trust, retirement plan, life insurance policy, or financial account, or fund a charitable gift annuity or trust that may provide you with tax benefits and income.


A community driven by the spirit of Los Angeles, KCRW aspires to connect the interesting to the interested, growing a hyper-engaged LA-based collective through one-of-a-kind experiences. Always excellent, essential, and accessible, we’re the exclusive club that everyone is invited to.  

We are the curator of the LA experience — your guide to understanding the diverse communities and cultures of the region, spotlighting unique perspectives through original programming and hand-picked content. Always free, never behind a paywall.

Not only will you be leaving behind a legacy for KCRW and its future, but there are also great benefits to this type of giving:

  • Tax deductions
  • Avoiding capital gains
  • Maximizing charitable contributions
  • Getting income for yourself and/or your loved ones
  • Passing assets to family at a reduced tax cost
  • Invites to exclusive KCRW events and updates about the impact of your support


Planned giving looks different for everyone, but here are a few common options:

  • You can name KCRW in your will or trust with wording such as: “I hereby give to KCRW, a-not-for-profit organization with offices at 1900 Pico Boulevard, Santa Monica, CA 90405, the sum of $_________; or ______% of the residue of my estate.”
  • IRA or retirement plan beneficiary
  • Life insurance beneficiary
  • Financial account

Please also consult your financial advisor if you feel there is a better option that would suit your needs as you incorporate KCRW into your legacy.

Thank you for your interest in KCRW’s Sonic Society!  We’re honored you are considering KCRW to carry forward your legacy through our mission.

Contact info 

Joel Marshall
Associate Director, Individual Giving