Design and Architecture
Broad's Grand Plans
A few weeks back, Eli Broad unveiled the design for his new contemporary art museum , to be built on Grand Avenue opposite MOCA and next door to the Walt Disney Concert Hall. The design, by admired Manhattan architects Diller Scofidio + Renfro , looks like a piece of sculpture in itself and makes a dramatic feature out of its concrete "skin."
By Frances Anderton • • 1 min readA few weeks back, Eli Broad unveiled the design for his new contemporary art museum, to be built on Grand Avenue opposite MOCA and next door to the Walt Disney Concert Hall. The design, by admired Manhattan architects Diller Scofidio + Renfro, looks like a piece of sculpture in itself and makes a dramatic feature out of its concrete "skin." Frances talks to architect Elizabeth Diller about the light-filled warehouse space for art, and gets the opinions of critic Sam Lubell on the design. But The Broad, as it's being called, is also hoping to transform this part of downtown into a destination. Councilwoman Jan Perry talks about the impact she thinks it will have on the area, and some local residents give their thoughts about what else Grand Avenue is missing.
Site on which the Broad Museum will be built
The architects call the Broad's diaphanous concrete skin the "veil;" encased inside is the "vault"
Inside, visitors will board an escalator that takes them to a fourth floor gallery
Art will be exhibited in a column-free, sunlit space that's over an acre in size
This fly-through video shows the museum in relation to Grand Avenue's other landmarks
The full episode
1 of 3
Grand Visions, Rare Earths and Design's Fictions- 0:00Broad's Grand PlansYou’re reading this
- 16:31What Makes Rare Earths Rare?
- 23:29Making Up Design
The full episode
1 of 3Grand Visions, Rare Earths and Design's Fictions- 0:00Broad's Grand PlansYou’re reading this
- 16:31What Makes Rare Earths Rare?
- 23:29Making Up Design