Design and Architecture

Dieter Rams

Before Jony Ive there was Dieter Rams, creating hundreds of pristine and accessible products for German electronics and appliance company Braun A.G. His influence lives on in Ive's designs for Apple and, now in his eighties, he remains a hero to many young product designers.

By Frances Anderton • May 12, 2014 • 1 min read

Before Jony Ive there was Dieter Rams, creating hundreds of pristine and accessible products for German electronics and appliance company Braun A.G. His influence lives on in Ive's designs for Apple and, now in his eighties, he remains a hero to many young product designers. Rams talks about his work and the importance of smart entrepreneurs to good design.

Frances Anderton
architecture critic and author
Dieter Rams
architect and designer

Culture

Design and Architecture

Dieter Rams

Before Jony Ive there was Dieter Rams, creating hundreds of pristine and accessible products for German electronics and appliance company Braun A.G. His influence lives on in Ive's designs for Apple and, now in his eighties, he remains a hero to many young product designers.

Share

Design and Architecture

Dieter Rams

Before Jony Ive there was Dieter Rams, creating hundreds of pristine and accessible products for German electronics and appliance company Braun A.G. His influence lives on in Ive's designs for Apple and, now in his eighties, he remains a hero to many young product designers.

Share