Design and Architecture

Engineering Serendipity

If creativity could be bottled it would be bestseller. And that’s exactly what companies are trying to do – use data analysis and workspace planning to enable the serendipitous encounters that result in the Eureka moments that create bonanzas for company. But is creativity something that can be contrived by design or by algorithm?

By Frances Anderton • May 12, 2014 • 1 min read

If creativity could be bottled it would be bestseller. And that’s exactly what companies are trying to do – use data analysis and workspace planning to enable the serendipitous encounters that result in the Eureka moments that create bonanzas for company. But is creativity something that can be contrived by design or by algorithm? Greg Lindsaysays maybe.