On Today’s Show: Creating a User Experience That Works, with David and Tom Kelley, Todd Lefelt, Gideon Brower

IDEO’s David Kelley and Tom Kelley explain what a children’s hospital learned from Formula One racing, how two shy engineers applied “empathy” to create a successful App, and other lessons on creating better service through “human-centered” design.

The messy rollout of HealthCare.gov has highlighted the challenge of creating an effective “user experience.”

IDEO’s David Kelley (left, in photo by John Dlugolecki) and Tom Kelley explain what a children’s hospital learned from Formula One racing, how two shy engineers applied “empathy” to create a successful App, and other lessons on creating better service through “human-centered” design.

Todd Lefelt of Huge digital design agency walks us through applying human-centered design to the creation of a web site that works for the users rather than serving as a portrait of an inflexible organization.

Gideon Brower explores the outer limits of “user experience” in The Magic Restroom Cafe, a themed eating concept that you might have thought would not be stomached by diners. Listen to the entire show, here.