Design and Architecture
Pot shops bet on high design
California’s recreational pot marketplace is open for business and, already, sales are booming. Take yesterday, for example: marijuana sales jumped more than 300 percent above last month’s daily average.
By Frances Anderton • • 4m ListenA store in West Hollywood called MedMen has a floor-to-ceiling glass storefront, iPads on walnut display tables and cannabis strains displayed in transparent round containers that contain magnifying glasses for closer inspection. Owners have called it “the Apple store of weed” and their spokesman said they want people to feel like they’re shopping at Nordstrom’s, not a seedy, dingy dispensary.
Snoop Dogg brought in global design firm Pentagram to do the branding for his Leafs by Snoop. The design features pastel gold colors and imagery like palm trees, fish, birds and cloudy skies. Pentagram partner Emily Oberman said she wanted a departure from the "rasta, crunchy, hemp, outlaw" aesthetic of most cannabis products.
