Redesigning Gun Culture

To date it has proven remarkably hard to address gun violence through legal or political means. So some people are trying to confront the problem another way – through tackling the image of guns in society.

Mariana Amatullo and Elisa Ruffino of Art Center College of Art and Design, explain a pilot project they’ve launched with LAUSD called “Where’s Darryl,” that tries to teach kids guns are “Uncool.”

Meanwhile, a group called Moms Demand Action also believes the messaging around guns has to change. DnA went to the E3 gaming show to find out what attendees thought about such an effort. We heard a range of opinions from Kelvin Valencia, Kenya Vasquez, Daniel Garcia, Trent Blair, Kristin Perez, Amber Gregerson and Phil Owen