Why Identities Matter

From "hipster" logos to "LA Midnight" uniforms, a look at identity changes, good and bad. Marissa Gluck and Jennifer Ferro talk about making over the marks at Yahoo -- and KCRW. UCLA Bruin Glenn Toth and USC Trojan Jose Eskenazi share the pros and cons of changing styles; and monologist Joe Frank riffs on the power of uniforms. Plus, a Le Corbusier sofa and an Eames chair trade insults in Tom Saunders' Everything Talks, in which we learn what objects really think.

Banner image: UCLA's new LA Midnight alternate uniform, which the team will wear in their November 15 match against Washington