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    Back to Design and Architecture

    Design and Architecture

    Why Identities Matter

    From "hipster" logos to "LA Midnight" uniforms, a look at identity changes, good and bad. Plus, a Le Corbusier sofa and an Eames chair trade insults in Everything Talks.

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    By Frances Anderton • Sep 17, 2013 • 28m Listen

    From "hipster" logos to "LA Midnight" uniforms, a look at identity changes, good and bad. Marissa Gluck and Jennifer Ferro talk about making over the marks at Yahoo -- and KCRW. UCLA Bruin Glenn Toth and USC Trojan Jose Eskenazi share the pros and cons of changing styles; and monologist Joe Frank riffs on the power of uniforms. Plus, a Le Corbusier sofa and an Eames chair trade insults in Tom Saunders' Everything Talks, in which we learn what objects really think.

    Banner image: UCLA's new LA Midnight alternate uniform, which the team will wear in their November 15 match against Washington

    In this episode

    4 stories
    1. 0:00

      New Logos for Yahoo and KCRW

      KCRW has launched a new logo to replace one that is 15 years old. It comes as major changes are happening to the station so changing the logo was not simply an aesthetic makeover, but a chance for an in-depth look at what the station stands for.

      Read the story
      10 min
    2. 10:34

      UCLA Launches an Alternate 'LA Midnight' Uniform

      Since the Oregon Ducks teamed up with Nike, and its chairman Phil Knight, they've transformed the football world with their non-stop, often "quacky," parade of uniform styles and colors. Now UCLA has released images of its "LA Midnight" or Black, alternate uniform for the Bruins game against Washington on November 15.

      Read the story
      6 min
    3. 16:38

      Joe Frank on the Power of Uniforms

      Famed monologist Joe Frank happens to be a life-long Trojans fan who thinks that changing the traditional uniform would be a betrayal to all the great players who have worn the cardinal and gold. But he does not actually like their uniform and is confronted with a dilemma when he sees the Oregon Ducks appear in all-black.

      Read the story
      5 min
    4. 21:11

      Everything Talks

      Did it ever occur to you that our inanimate objects might have an opinion on things? Probably not. Well, comedy writer Tom Saunders has long fantasized that the stuff around us actually talks. He has created a series for DnA called "Everything Talks."

      Read the story
      5 min
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Frances Anderton

      architecture critic and author

      Culture

    In this episode

    4 stories
    1. 0:0010 min

      New Logos for Yahoo and KCRW

    2. 10:346 min

      UCLA Launches an Alternate 'LA Midnight' Uniform

    3. 16:385 min

      Joe Frank on the Power of Uniforms

    4. 21:115 min

      Everything Talks

    Back to Design and Architecture