Greater LA
History of Hollywood Blvd: It’s always been about clever branding
A stroll through Hollywood history reveals over 100 years of boulevard branding. But can the “Main Street of the movies” maintain its historic integrity — and keep its small businesses alive — while absorbing billions of private investment dollars?
By Steve Chiotakis • • 25m ListenA stroll through Hollywood history reveals over 100 years of boulevard branding. But can the “Main Street of the movies” maintain its historic integrity — and keep its small businesses alive — while absorbing billions of private investment dollars?
In this episode
2 storiesWhat’s in a street name? Hollywood Blvd is torn between its historic past and economic future
A stroll through Hollywood history reveals over 100 years of boulevard branding.
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