Hollywood Breakdown
As Avengers Approaches, Box Office Prepares for Huge Weekend
The Avengers: Age of Ultron will make a giant splash at theaters this weekend, possibly even breaking records and cementing itself as yet another blockbuster for Disney and Marvel. Warner Bros and DC Comics on the other hand, is struggling to find an effective master of their universe.
By Kim Masters • • 3m ListenThere are estimates that The Avengers: Age of Ultron will rake in as much as $230 million at the box office this weekend, which would break the $207 million opening weekend record that was set by none other than the previous Avengers movie in 2012. This is a continuation of Marvel's domination at the box office, which is more good news for Disney, still on a high following the release of the new Star Wars trailer. In the world of DC Comics, Warner Bros is hoping to replicate the same kind of success, but finding it difficult, except in the world of television, where The Flash and Arrow continue to do well in the ratings. The real test will be how audiences respond to Batman v Superman, which opens next year.
