Martini Shot
Despacito
Compare the brilliant business moves of Beyoncé to the not-so-brilliant moves of Justin Bieber, but of course both of them are paying attention to the end of the Hollywood monopoly, so both are making money.
The best way to understand anything in Hollywood, a wise old producer once told me, is to check the numbers first. So, here are some numbers: Beyoncé, the internationally famous and quite possibly most talked-about woman in the world, has about 14.7 million Twitter followers. She's ranked at, roughly, the 119th most popular person on Twitter...