Martini Shot
Faking It
What do you do when you want to take charge but don’t know, exactly, what you’re talking about?
By Rob Long • • 3m ListenThere's an old rule that all salespeople – or at least all successful salespeople – follow. In any pitch, the key is to lay out your best case, describe the product with enthusiasm and infectious confidence, explain clearly and carefully why it's the best thing around, and then comes the hard part. You have to shut up...