Martini Shot
Flipped Ghostbusters
Rob takes a simple, successful movie franchise and extends its financial value by rebooting it, then reversing it -- which means he never has to come up with another original movie idea again.
By Rob Long • • 3m ListenWhen we're out of fresh ideas in the entertainment industry -- that is to say, on pretty much any day of the week -- we do a thing called "flipping" or "reversing." Consider, for instance, the phenomenal success of the Taken series of thriller pictures -- you remember those, right? Liam Neeson plays a dangerous and mysterious guy who is always forced to save his daughter from extreme peril? For some reason, she's always in peril. And then he saves her and then the next movie she's in peril again and...