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    Back to Martini Shot

    Martini Shot

    Hard Floor

    I live in Venice. I guess, these days, I should be a little more protective of my privacy. Maybe I shouldn't be broadcasting where I live, although after a year of doing these commentaries, it's impossible to imagine there's someone out there thinking, &quotI wonder where he lives? I'd sure like to get to know him better.&quot

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    By Rob Long • Jun 8, 2005 • 4m Listen

    Hard Floor

    This is Rob Long with Martini Shot on KCRW.

    I live in Venice. I guess, these days, I should be a little more protective of my privacy. Maybe I shouldn't be broadcasting where I live, although after a year of doing these commentaries, it's impossible to imagine there's someone out there thinking, &quotI wonder where he lives? I'd sure like to get to know him better.&quot

    Anyway, along Lincoln Boulevard, there's like a dozen used car lots. And most of them have huge banners flapping out front, that say something like, &quotNo Credit? Bad Credit? Okay! We Finance Anyone!&quot And somewhere on those banners there's a tiny asterisk, or a small-type parenthetical, and three tiny letters. &quotO.A.C.&quot

    What could those letters stand for? I'd drive up and down Lincoln, and it would drive me crazy. &quotNo Credit? Bad Credit? Okay! We Finance Anyone!&quot And then, in small type: &quotOAC.&quot

    OAC? So, you know what I had to do, right? One day, I pulled into one of those lots. And I asked. Do you know what O.A.C. stands for? It stands for &quotOn Approved Credit.&quot So, basically, those banners said: &quotNo Credit? Bad Credit? Okay! We Finance Anyone! On Approved Credit.&quot

    So I said to the guy, What's the point of that? If your credit can be approved, then...I mean, why would make such a big deal.... About the ease of...you know? It's a tautology. And it bugs me. But the guy at the used car lot wasn't persuaded.

    Now, I told you that so I could tell you this. When you have a contract with a studio, along with stuff like where you can park and how much they're going to pay you, the contract also enumerates how much of the profit -- the back end -- you're going to get. They don't specify an exact percentage, of course. They specify a range. &quotYou could get as much as X percent,&quot the contract says. &quotOr as little as Y percent.&quot Somewhere in that general range. -Y Percent' is known as the &quothard floor.&quot That's as low as it's ever going to get, according to the promises of the studio lawyers. What happens is, when you start a project, you start with X percent of the back end, but as you add directors, and a star or two, you start giving percentage points away, and you get awfully close to the hard floor.

    A while ago, negotiating a deal with a studio, they wanted us to contribute to an existing project. Now, we had an agreement with that studio, and in that agreement, we had agreed to a hard floor. So when they wanted us to go lower that the hard floor on the existing project, it was time to redefine words like &quothard&quot and &quotfloor.&quot

    &quotNot much of a hard floor, is it?&quot I said to my agent.

    &quotWhat are you talking about? It's a hard floor. No one's asking you to go below your hard floor.&quot

    &quotWell, they are now.&quot

    &quotThey are now, yes. In this specific instance.&quot

    -But, if it's a hard floor, and I go below it now, what's to stop them from asking me to do it again?&quot

    -They wouldn't do that. It's a hard floor. You never go below the hard floor.&quot

    &quotExcept in this instance.&quot

    &quotExcept in this instance, yes.&quot

    &quotSo it's still a hard floor.&quot

    &quotVery much so.&quot

    &quotWith a trap door somewhere, leading to a small crawlspace, where my new percentage is.&quot

    &quotYou're fixating. It's a hard floor. It's in the contract. On this specific project, you're agreeing to go below the floor...&quot

    &quotTo the dirt.&quot

    &quotTo the...why are you so negative? Look, your hard floor is your hard floor.&quot

    &quotThey can't ask me to go below it on another project, can they?&quot

    &quotWell, they can ask.&quot

    &quotBut I'd say no, right?&quot

    &quotWellll........&quot

    And then it hit me. Whenever anyone makes any kind of declaration -- this is your hard floor! We finance anyone! I'll love you forever! -- you should always hear a small voice say quietly, &quotOn Approved Credit.&quot

    That's it for this week. Next week, we'll steal from real life.

    For KCRW, this is Rob Long with Martini Shot.

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      Rob Long

      Host, 'Martini Shot'

      CultureArts
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