Needs the Money

Now that the shouting and the stress is over, we can revisit, in the quiet of our laboratory, some of the lessons of the recent unauthorized release of Sony Pictures Entertainment executive emails. Not to point fingers or make fun – because, let's all be honest: that kind of exposure and embarrassment is going to happen to most of us, at some point. It's just a fact of the digital portable unlimited bandwidth age. But instead to see if there are some patterns that everyone in this business can recognize and learn from...