Martini Shot

Pitch Face

People often think that pitching a television series is unpleasant. It's not. It's not easy, of course – you sort of have to work out a lot beforehand, and then there's awkward small-talk to negotiate – but the process itself can be sort of fun. I mean, look, it's the easiest kind of sales call to make: the buyer is in the market to buy. They have a budget all worked out. It's sort of like selling cars – it's not easy work, of course, but anyone who walks onto a car lot and looks around for five minutes is going to buy a car from someone...