Martini Shot
Shutting Up
Rob tells us the best sales technique in the world, which is to make your pitch and then fall silent -- which he has a hard time doing.
By Rob Long • • 3m ListenEvery good salesman knows this rule: after you've delivered your sales speech and made the case for your product, once you've explained to the potential customer why they need whatever it is you're selling, there is only one thing left to do. And that's this: fall silent...