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    Back to Martini Shot

    Martini Shot

    Virtual Reality

    Today I hang out in a movie theater lobby and watch people enjoying the virtual reality machines more than the movie they came to see. A glimpse of the future.

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    By Rob Long • Jan 4, 2018 • 3m Listen

    I had a friend who, a few years ago, pitched a project to a television network about life in a border town. It wasn’t a grim, realistic view — it wasn’t violent or complicated.He pitched it, in fact, as a fun, light-hearted world. The problem was...

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Rob Long

      Host, 'Martini Shot'

      CultureArts
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