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    Back to Olney in L.A.

    Olney in L.A.

    Ready for the Rams

    Twenty-one years after the last professional football game was played in Los Angeles, the Rams will hit the field at LA's Coliseum in just a few weeks. But what if they're a losing team? Will the excitement last?

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    By Warren Olney • Aug 4, 2016 • 7m Listen

    Twenty-one years after the last professional football game was played in Los Angeles, the Rams will hit the field at LA's Coliseum in just a few weeks. Their first public practice attracted 10,000 fans. But what if they're a losing team? Will the excitement last? USC sports economist Courtney Brunious reflects on how long the momentum will carry them and what a pro-football team will bring to the region.

    Photo: Special Teams work out at the Rams' training camp (Rams/Facebook)

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Warren Olney

      former KCRW broadcaster

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Jennifer Wolfe

      KCRW Berlin Coordinator

    • KCRW placeholder

      Courtney Brunious

      USC Sports Business Institute

      News
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