Press Play with Madeleine Brand
Airbnb Ad Backlash
Airbnb has been ramping up its marketing efforts in advance of a vote on Proposition F in a couple of weeks. That’s a ballot initiative in San Francisco to limit short-term rentals. This week, one of Airbnb’s related ad campaigns massively backfired.
By Madeleine Brand • • 1 min readAirbnb has been ramping up its marketing efforts in advance of a vote on Proposition F in a couple of weeks. That’s a ballot initiative in San Francisco to limit short-term rentals. This week, one of Airbnb’s related ad campaigns massively backfired.
