Press Play with Madeleine Brand
Athletes, Sponsorships, and Rule 40
Olympic rules prohibit athletes and their financial sponsors from marketing products during the games. But younger athletes are so used to tweeting shout-outs to their sponsors, this is putting a crimp in their relationships. We talk to an athlete about how he navigated the tightrope of sponsorship and Olympic rules.
By Madeleine Brand • • 1 min readOlympic rules prohibit athletes and their financial sponsors from marketing products during the games. But younger athletes are so used to tweeting shout-outs to their sponsors, this is putting a crimp in their relationships. We talk to an athlete about how he navigated the tightrope of sponsorship and Olympic rules.
