Press Play with Madeleine Brand
Branding the Drought
You might have heard that there’s a drought. With mandatory conservation for all Californians, politicians and water officials are doing their best to get people to change their behavior and save water.
By Madeleine Brand • • 1 min readYou might have heard that there’s a drought. With mandatory conservation for all Californians, politicians and water officials are doing their best to get people to change their behavior and save water.
Water conservation campaigns range from cute to sexy. But just how smart is the advertising?
Two communications experts weigh in on how to convince Californians to be waterwise.
