Press Play with Madeleine Brand

Car Roundup

Apparently one man-bun joke does not a millennial buyer make. Toyota launched Scion in 2003 to target millennial car buyers, but sales have dropped in the past few years. So Toyota recently announced that it would kill the Scion brand this summer.

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By Madeleine Brand • Feb 9, 2016 • 1 min read

Apparently one man-bun joke does not a millennial buyer make. Toyota launched Scion in 2003 to target millennial car buyers, but sales have dropped in the past few years. So Toyota recently announced that it would kill the Scion brand this summer. That’s where we’ll start with Press Play’s car guru today, in our recurring roundup of automotive news.

Madeleine Brand
Host, 'Press Play'
Matt Holzman
Producer, 'The Document'
Anna Scott
Former KCRW Housing and Homelessness Reporter
Jolie Myers
Managing Producer, 'Press Play'
Aaron Robinson
Editor at Large, Hagerty magazine

News

Press Play with Madeleine Brand

Car Roundup

Apparently one man-bun joke does not a millennial buyer make. Toyota launched Scion in 2003 to target millennial car buyers, but sales have dropped in the past few years. So Toyota recently announced that it would kill the Scion brand this summer.

Share

Press Play with Madeleine Brand

Car Roundup

Apparently one man-bun joke does not a millennial buyer make. Toyota launched Scion in 2003 to target millennial car buyers, but sales have dropped in the past few years. So Toyota recently announced that it would kill the Scion brand this summer.

Share